Is telling your story selfish or selfless?
An interview with Mark Leruste, the ultimate authentic storytelling specialist
Is telling your story selfish, or selfless?
Both according to Mark Leruste, storyteller extraordinaire, CEO of StoryCast and author of ‘Glow In the Dark: How Sharing your Personal Story can Transform your Business and Change Your Life”
Mark is on a mission to ‘help leaders and teams create stories, movements and brands that positively impact and change the world’. More than that, he’s adamant that we all have a compelling story to tell that is more true to ourselves than most of us ever dare.
We spoke at length about Mark’s point of view on the changing world of telling our own story. Highlights include:
Thinking our story has no value & the concept of ‘proximity bias’
Creating your own ‘story bank’
The pendulum shift to personal in spaces like LinkedIn
His framework: Context, Connection, Conclusion
Storytelling from a place of privilege vs. the risks
Examples of StoryTellers who tell their own story brilliantly
Why the stories we are afraid to tell are often the best ones
It’s a great interview, Mark is regularly called out as one of the most inspiring speakers you can get into your business. For that reason, this interview is for our paid subscribers only.
It’s the cost of a Pret Lunch per month at the end of the day, and if you don’t think we’ve delivered value month 1, it’s super easy to opt out.
Come have a listen, get the framework and all the explanation for this month’s theme ‘Be The Director’ and come to the live session on Thursday to put it all into action!